Maxwell House

Glory of the grind.

'Good to the last drop' is not just an iconic tagline but a promise. A promise of knowing your coffee is going to be consistent, cup after cup after cup. This actually makes Maxwell House one of the most difficult coffees to produce.

The people who make Maxwell House work hard because so many people depend on them, whether that's to start their day or keep it going. The truth is the wonderful people at Maxwell House are the same as the people who drink it. They have a grit with a little grace. A selfless perseverance. An appreciation for taking the time to do what's right over what's convenient and most nobly, find satisfaction through work because it's hard.

Glory of Grind launch video

MAX: New Product Launch

Glory to the Grind also influenced product extensions. To introduce Millenials to Maxwell House we created and launched a new line of products called MAX, a coffee that allows you to customize the amount of caffiene you need to tackle your next project. Instead of spending our money in a marketing blitz, we spent it on helping hard working people who needed a boost.