Denny's
America's Diner Is Alway's open.
With the proliferation of niche restaurants and exploding assortment of quality fast food on the other end of the spectrum, the beleaguered Denny's brand had no appeal to a younger generation. Most millennials have never experienced the diner phenomenon of American Culture. A place where there was no judgements. Where everyone knew your name. Where you saw your neighbors and met strangers. It was a microcosm of what makes America so beautiful. We relaunched the brand with a focus on one truth - America's Diner is always open. Yes, Open 24/7 but more importantly, an atmosphere where you can be comfortable to be yourself.
By reaching our targeted audience mostly using a social platform, Denny's quickly became the number 1 engaged casual dining brand across social media.
Facebook content:
Always Open web series with Justin Bateman and other celebrities:
And instead of doing the usual limited time offers, we created events around each of our quarterly promotions:
More work I am proud of.
